The four questions that must be addressed in the evaluation are:
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In what ways does your media product use, develop or challenge forms and conventions of real
media products?
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How effective is the combination of your main product and ancillary texts?
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What have you learned from your audience feedback?
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How did you use media technologies in the construction and research, planning and evaluation
stages?
Level 1 0–7 marks
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There is minimal skill in the use of digital technology or ICT in the evaluation.
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There is minimal understanding of the forms and conventions used in the productions.
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There is minimal understanding of the role and use of new media in various stages of the
production.
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There is minimal understanding of the combination of main product and ancillary texts.
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There is minimal understanding of the significance of audience feedback.
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There is minimal skill in choice of form in which to present the evaluation.
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There is minimal ability to communicate.
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There is minimal skill in the use of digital technology or ICT in the evaluation.
Level 2 8–11 marks
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There is basic skill in the use of digital technology or ICT in the evaluation.
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There is basic understanding of the forms and conventions used in the productions.
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There is basic understanding of the role and use of new media in various stages of the production.
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There is basic understanding of the combination of main product and ancillary texts.
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There is basic understanding of the significance of audience feedback.
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There is basic skill in choice of form in which to present the evaluation.
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There is basic ability to communicate.
Level 3 12–15 marks
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There is proficient skill in the use of digital technology or ICT in the evaluation.
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There is proficient understanding of the forms and conventions used in the productions.
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There is proficient understanding of the role and use of new media in various stages of the
production.
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There is proficient understanding of the combination of main product and ancillary texts.
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There is proficient understanding of the significance of audience feedback.
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There is proficient skill in choice of form in which to present the evaluation.
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There is proficient ability to communicate.
Level 4 16–20 marks
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There is excellent skill in the use of digital technology or ICT in the evaluation.
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There is excellent understanding of the forms and conventions used in the productions.
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There is excellent understanding of the role and use of new media in various stages of the
production.
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There is excellent understanding of the combination of main product and ancillary texts.
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There is excellent understanding of the significance of audience feedback.
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There is excellent skill in choice of form in which to present the evaluation.
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There is excellent ability to communicate.
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There is excellent skill in the use of digital technology or ICT in the evaluation.
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