Chris Anderson- The Long Tail

Andrew Keen

Poses some interesting challenges to how great the internet has been by way of contrast to the videos below.

Marshall McLuhan

Worth checking the prophetic nature of his ideas from the 60s and 70s

David Gauntlett

Henry Jenkins (Online Age)

Evaluations

The four questions that must be addressed in the evaluation are:

• In what ways does your media product use, develop or challenge forms and conventions of real
  media products?
  
• How effective is the combination of your main product and ancillary texts?
  
• What have you learned from your audience feedback?
  
• How did you use media technologies in the construction and research, planning and evaluation stages?
  
  
  Level 1 0–7 marks
  
  • There is minimal skill in the use of digital technology or ICT in the evaluation.
    
  • There is minimal understanding of the forms and conventions used in the productions.
    
  • There is minimal understanding of the role and use of new media in various stages of the production.
    
  • There is minimal understanding of the combination of main product and ancillary texts.
    
  • There is minimal understanding of the significance of audience feedback.
    
  • There is minimal skill in choice of form in which to present the evaluation.
    
  • There is minimal ability to communicate.
    

Level 2 8–11 marks

• There is basic skill in the use of digital technology or ICT in the evaluation.
  
• There is basic understanding of the forms and conventions used in the productions.
  
• There is basic understanding of the role and use of new media in various stages of the production.
  
• There is basic understanding of the combination of main product and ancillary texts.
  
• There is basic understanding of the significance of audience feedback.
  
• There is basic skill in choice of form in which to present the evaluation.
  
• There is basic ability to communicate.
  Level 3 12–15 marks
  

• There is proficient skill in the use of digital technology or ICT in the evaluation.
  
• There is proficient understanding of the forms and conventions used in the productions.
  
• There is proficient understanding of the role and use of new media in various stages of the production.
  
• There is proficient understanding of the combination of main product and ancillary texts.
  
• There is proficient understanding of the significance of audience feedback.
  
• There is proficient skill in choice of form in which to present the evaluation.
  
• There is proficient ability to communicate.
  
  Level 4 16–20 marks
  
  • There is excellent skill in the use of digital technology or ICT in the evaluation.
    
  • There is excellent understanding of the forms and conventions used in the productions.
    
  • There is excellent understanding of the role and use of new media in various stages of the production.
    
  • There is excellent understanding of the combination of main product and ancillary texts.
    
  • There is excellent understanding of the significance of audience feedback.
    
  • There is excellent skill in choice of form in which to present the evaluation.
    
  • There is excellent ability to communicate. 
    

Sample Answers

Hi folks, hopefully the examples contained in the following PDFs will allow you to better plan and structure your responses.

http://www.ocr.org.uk/Images/286030-a2-level-exemplar-candidate-work-unit-g325.pdf

http://www.ocr.org.uk/Images/179236-example-candidate-answers-from-june-2013.pdf